Some thoughts on the "E" word...

Some thoughts on Evangelism from one of my favorite thinkers, Brian McLaren, as shared at a recent conference in Canada:

"So many of our forms, structures, and assumptions about evangelism are not Biblical – or even traditional in the ancient sense. They are simply conventional in the modern colonial era of recent memory. For example: evangelism is not revivalism. Evangelism is not colonialism. Nor is it sales and marketing. Nor is it argument.